From their New Zealand grassroots to the global sporting stage, Canterbury make the finest rugby gear in the world. Tough, durable, smart, it's made for life.

In 1904, deep on the South Island in Canterbury, three pioneers – John Lane, Pringle Walker and Alfred Rudkin – began making high-performance clothing. Clothes good enough to outfit an army – the Anzacs in World War I.

The reputation won in battle went on to impress the most successful rugby team in the world. The All Blacks insisted their rugby kit was made by Canterbury.